This is our mission
There is more than one shade of white. There’s pure white, there’s brilliant white, there’s sensitive white and there’s natural white. Just to name a few… That’s why, over decades of trials and innovations, we constantly strive to innovate clinically tested products that are tried, tested and tailored to meet the individual needs of women across the world. So, if you want to dazzle with a brilliant Hollywood smile, enhance the beauty of your natural smile or simply protect against a glass of red wine, we’ve got a white for you.
This is our campaign
No two smiles are the same. Every woman’s teeth are unique and that’s what makes them beautiful. Some are wonky. Some are chipped. Some are big. Some are small. All are beautiful.
Except, advertising doesn’t seem to agree. Time and time again, we see beautiful supermodels with millimetre perfect veneers. That’s why, to combat a history of misleading advertising and promote positive body confidence, we’re leading the charge of change in our ‘This is Real’ campaign. There’s no Photoshop trickery, no veneered supermodels and definitely no false teeth, (yes, this does really happen). Just real women, real smiles and real whitening. See the film that kicked it all off below.