Find out how 50 years of whitening innovation and clinical studies has made our products better than the rest.
Find out moreHollywood glamour, sensitive stain removal or natural lift? There is more than one choice when it comes to the shade of white that’s right for you. Discover your perfect match.
Discover the range
Real models. Real photos. Real smiles. There’s no such thing as imperfections – just different shades of beautiful. Discover why we stand for Real Whitening.
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A formula for every smile. Explore our extensive range of specialist and professional whitening solutions.
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Learn all about our latest campaign and why we’re passionate about real smiles.
See the campaignRead all about the history of the UK’s original Specialist Whitening brand and our journey over the last 50 years.
See our historyThere’s nothing more beautiful than an authentic smile. Share yours at #PDRealSmiles.
